Soria Value

For founders, scaleups & the funds behind them

The operator who scales you — and lands you on the other side, north or south.

A venture operator, not another advisor. Twenty-five years turning fast-growing, operationally complex businesses into ones that make money and cross borders — a US or European company landing in Latin America, or a Latin American company getting ready for the United States. On the bench for the founders and funds building the next category.

Three things that decide whether you scale — or stall

Not slideware. The three things that decide whether a fast-growing company survives its own growth — and whether it can cross a border.

  • Scale the operation

    Finance, supply chain and the systems that break first when you grow fast — rebuilt so growth doesn't outrun the business.

  • Cross the border, either way

    A US or European company landing in Latin America, or a Latin American company getting US-ready — the entity, tax, compliance, hiring and operating foundation that holds up on both sides. Five countries I've actually run.

  • Make the unit economics real

    Which products, customers and channels actually make money — the number an investor or an acquirer will underwrite.

How I work with founders and funds

Structured so the upside is shared, and so a fund can put me to work across a portfolio.

  • Fractional operatorEmbedded in your company — as deeply as the moment needs, on terms that fit your stage and your runway.
  • Operating / venture partnerOn a fund's bench for the portfolio companies that need to scale, fix the numbers, or cross a border in either direction.
  • Advisor on callThe judgment without the full embed — on an arrangement that can share in the upside we build together.

The scars behind the advice

I have run the operation, not just modeled it.

  • $470M+Enterprise value created
  • 5Countries operated under one model
  • $220M+Cash freed from the operation
  • 25+Years in finance and operations

Building something that could cross borders? Twenty minutes tells you whether I can get you there.

Book a 30-minute call